Blogs
A Quick Overview Of “New” Facebook
By now you’re probably getting used to the in’s and out’s of “new Facebook” but how much time have you spent exploring the new opportunities it presents and preparing for adjustments you will have to make as a result of the updated terms and conditions? Across...
Marketing Tips For A Virtual Holiday Season
Growing up one of the “traditions” that came with large family meals around the holiday season was the incredible consistent tardiness of one of my uncles. He would routinely show up after the meal was supposed to have started. It didn’t really bother anyone all that...
The Proof is in the Numbers: Graphics Vs. Organic Content
Data Proves Organic Content Outperforms Graphics On Social Media. When it comes to social media content falls into two camps. There are organic images and then there are graphics. Organic images are things that are captured naturally during a person’s day while...
Thank You For Three Years
This may be TMI, but I wanted to write some of it down, then got carried away. So, here it is… Thank you all for three years! Clients and partners, friends, and family — I’m very grateful for the huge network of support throughout this whole process of starting,...
Social Media As Guest Service
I submitted this article, “Social Media as Guest Service” a couple of months ago, and with everything happening right now it’s rather timely. At Shank Marketing, we’ve been helping our casino clients weather the storm online by providing their guests with up-to-date...
Forget Polished Graphics For Social Media Marketing
Why pictures of your players will drive more social engagement Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is nice too, but that doesn’t drive the billions of dollars in revenue...
Facebook Ups The Ante For Advertisers
Is it just me or does it seem like not a day goes by where Facebook doesn’t make the news for some type of adjustment they’re making in an effort to maintain a carefully cultivated user experience? Whether it was the algorithm update that prioritized content from...
National Calendar Days #NationalPuppyDay
Posting pictures of puppies to engage people online is absolutely nothing new. March 23, 2020, just happens to be the pseudo-holiday, National Puppy Day. We have been promoting the idea of celebrating National Calendar Days for many years now. Being that people are...