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Seize The Day And Dance - Embracing Viral Trends

By: Jeremy Barnett
Date: March 15, 2024
Shank Marketing Helps Casinos And Other Businesses Execute Social Media And Viral Marketing Campaigns

In an industry that is always competing against each other, it was a lot of fun seeing so many casinos captivate the social media world for an entire week with their trending ‘Dance Off Challenge’ videos.

How it started

What started as an initial battle between the Coeur d'Alene Casino in Idaho and the Spokane Tribe Casino in Washington quickly spread like a conga line when Northern Quest Casino saw the fun and decided to get down to boogieing themselves! 

In the world of marketing, getting creative and taking chances are a must. Job well done, Coeur d'Alene Casino and Spokane Tribe Casino for taking a creative risk, and thank you Northern Quest for keeping this going!

Northern Quest challenged Tulalip Casino, who went on to challenge Muckleshoot, who sent a hot invitation to Emerald Queen Casino, who decided they wanted to challenge everyone! 

Let the fun begin

The fun really began for us at Shank Marketing when a few of our clients were called to respond in the same couple of days. We were more than prepared, though! With a full support team of account managers, videographers, and creative strategists, we were able to quickly coordinate and execute responses for each of our clients who got called to rise to the challenge.

Lucky Dog Casino, BJ’s Bingo & Gaming, Clearwater Casino Resort, and Seven Feathers Casino Resort were all able to respond with their flashiest dance moves on short notice to entertain their guests and answer the call of their challengers. Our team was on-site with these clients the day after they were challenged to help strategize, ensure participation from team members and guests, and film the videos. Edits took place immediately after because when something is trending there is no time to waste.

At the time of this writing the videos we helped produce have generated over 76,000 video views! The video challenge itself has now spread to casinos in California and Oklahoma so this trend will only continue to grow!

The most exciting part, from our perspective, was the engagement between casinos. Yes, we all compete for attention, but this industry is unique. It is built on relationships and values, and those were evident in the fun being had between general managers, marketing teams, and staff members alike in the comment sections and in their individual callouts, and we all reaped the benefits! 

The moral of this story is that when an opportunity to have a little fun and cut loose comes, take it. 

If you wanted to be a part of this trend but weren’t called upon, start one yourself! 

If you’re worried you don’t have the staff or resources to accomplish it, give us a call at Shank Marketing. We have a team of casino marketers just itching to get your name trending too!

Watch the videos

Click here to watch the BJ's Bingo & Gaming video.

Click here to watch the Lucky Dog Casino video.

Click here to watch the Suquamish Clearwater Casino Resort video.

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We specialize in digital marketing solutions for casinos, hotels, restaurants, golf courses, tribal enterprises, and small businesses.