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Facebook Live Tips & Best Practices

By: Shank Marketing
Date: December 1, 2021

Facebook Live is a great way to grab your audience’s attention in real time. Depending on a person’s notification settings they will be served a notification when a page they are following goes live. This notification serves as a great resource to quickly build your viewership on any given livestream. Whether or not you’ve gone live before or this is your first rodeo, everyone can benefit from implementing best practices. Read on below to learn more!

Don’t Jump Right In: When you press the go live button it is hard to resist jumping right into what you have to talk about or show off. No matter how excited you are, you should always wait at least 30 seconds, if not a full minute, before starting your programming. You want to give people enough time to see that you are live and join the stream. If you do jump right into what you have planned then you run the risk of viewers missing the introduction and key facts.

Script/Talking Points: This is personal preference. When going live some people prefer to have a word for word script written down while others opt for a list of talking points. I fall into the second camp, I like knowing what I should talk about but do not like being locked into a script. It is also important to note that since people will more than likely be coming in and out of the live, to repeat your main points. That way you can rest assured that your message has been delivered and (hopefully) received. 

Join The Conversation: Another reason why Facebook Live is a great tool to use in your marketing plans is because it allows for you to interact with your audience in real time. In addition to verbally answering questions, it is recommended that you interact as your FB page in the comment section of the video. Thank people for watching, invite them to share the video, and answer any questions that they may have. It is also super important to provide booking links or other helpful website information directly in the feed.

Length: The length of any Facebook Live depends on the subject matter. In some instances, like giving room tours, these should not be assigned a time length goal.You’ll want to make sure you hit all points of interest and in a way that makes sense. I have found that starting on the perimeter and working your way into the middle of space works best.

Microphone: Unless you are going to do a professional grade voiceover in post production (see below) the use of a microphone is highly recommended. This is recommended for anyone going live but especially those that work in noisy environments, like a casino. A microphone will help isolate the person’s voice and cut down on unnecessary background noise. 

Alternatively: Pre-recording your Live video is a great option when you’re giving a walking tour of a space.You can edit the video to include any relevant information or renderings. Then you can schedule the video as a “premiere” and it will appear as if it is live.

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