Talk With an Expert

Our Expertise

Strategy & Research

Strong marketing starts with understanding the market, the competition, and the guest.

Shank combines research, competitive intelligence, and strategic planning to help casinos and tribal enterprises identify opportunities, make informed decisions, and build marketing strategies around measurable business goals.

Talk With an Expert
Explore Our Capabilities

Marketing Strategy

We help casinos and tribal enterprises turn business goals into focused marketing strategies. By evaluating priorities, opportunities, audiences, and available resources, we help determine where marketing efforts should be focused and how channels can work together to support broader property goals.

Marketing Research

We help clients better understand their market, guests, and opportunities through research designed around real business questions. Those insights can inform positioning, promotions, audience strategies, new initiatives, and decisions across the casino, resort, and tribal enterprise ecosystem.

Competitive Analysis

We evaluate how competing properties are positioning and marketing themselves, including their promotions, offers, advertising, digital presence, amenities, and guest experience. This helps clients identify gaps, understand what’s happening in their market, and uncover opportunities to differentiate.

Secret Shopping

We evaluate the guest experience from the customer’s perspective to uncover strengths, inconsistencies, and opportunities for improvement. Secret shopping can provide firsthand insight into service, promotions, loyalty experiences, property messaging, and how the actual guest experience compares with what is being marketed.

Media Strategy

We help clients determine how digital media channels, audiences, budgets, and campaign objectives should work together before advertising dollars are spent. When traditional media partners are involved, Shank can also collaborate with those teams to help align budgets and strategy across the broader media plan.

Results that speak for themselves.

Talk With an Expert