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Our Expertise

Email, CRM & Loyalty

Strong guest relationships are built through relevant, consistent communication.

Shank helps casinos and tribal enterprises use email, audience targeting, and loyalty marketing to deliver more relevant messages, strengthen engagement, and keep guests connected to the property over time.

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Explore Our Capabilities

Email Marketing

We plan and create email campaigns that keep guests connected to what is happening across the property. Shank can support strategy, content, design, deployment, testing, optimization, and reporting for communications covering promotions, entertainment, dining, hotel offers, events, and other marketing priorities.

Audience Segmentation & Targeting

Not every guest needs to receive the same message. Shank helps clients use available audience information to create more relevant communications based on campaign objectives, guest interests, behaviors, or other appropriate audience segments.

Loyalty Marketing

We help properties use their loyalty programs as an ongoing guest communication and engagement channel. Shank can support loyalty messaging, promotions, member communications, acquisition and retention efforts, and marketing strategies designed to strengthen the relationship between the program and its members.

Loyalty Program Marketing & Communication

We help clients position, brand, launch, refresh, and communicate their loyalty programs. Shank can support program positioning, naming and messaging, creative development, member communications, launch campaigns, and ongoing marketing designed to make the program easier for guests to understand and engage with.

Results that speak for themselves.

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