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Social Media & Content

Social media works best when it feels connected to what is happening across the entire property.

Shank helps casinos and tribal enterprises turn promotions, dining, entertainment, gaming, hotel experiences, and other stories into an ongoing content strategy that keeps guests informed, engaged, and connected to the brand.

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Explore Our Capabilities

Social Media Strategy

We develop social media strategies around the property’s goals, audiences, brand, and marketing calendar. Shank helps determine what to communicate, where opportunities exist, and how social media can support promotions, events, dining, entertainment, gaming, hospitality, and the broader guest experience.

Content Strategy & Planning

We turn what is happening across the property into an organized content plan. By coordinating promotions, events, amenities, seasonal priorities, and other property stories, Shank helps clients maintain a consistent flow of relevant content instead of treating each post as a standalone effort.

Content Creation & Production

We create content designed for the channels and audiences where it will be used. From social graphics and promotional content to short-form video, photography, and campaign assets, Shank helps transform property stories and marketing priorities into content guests can connect with.

Social Media Management & Publishing

We manage the day-to-day execution that keeps social channels active and consistent. Shank can coordinate content calendars, scheduling, publishing, platform requirements, and ongoing channel management so planned content reaches the right place at the right time.

Community Management & Engagement

Social media is a conversation, not just a publishing platform. Shank monitors and responds to comments, questions, and guest interactions while helping properties maintain a consistent brand voice and identify conversations that may require additional attention.

Reputation Management

We help properties monitor and respond to online reviews and guest feedback with timely, thoughtful communication. Shank can also help identify recurring themes and issues so feedback becomes useful information for both marketing and the broader organization.

Results that speak for themselves.

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