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A Meme Is Born
When memes go viral on the internet, it’s like checking off the “free” space on a marketer’s bingo card. The work has already been done for you, it just needs to be adjusted and refocused to aid value to your brand. The most recent example of this came from...
Social Media Posting – How Often Is Too Often?
If you are like any marketing professional or social media guru you’ve probably asked yourself how many times you should be posting to any one of the numerous social media platforms. This is such a valid question because each platform operates differently and to...
The Importance of Branding
I remember when I first started in marketing and I was handed a sheet of paper with fonts, logos, and a color palette. I also remember not knowing what to do with it and putting it on the wall next to my desk. Seeing those branding guidelines felt overwhelming, and...