COURSES & TRAININGS
When it comes to speaking to the media, everything matters from how you look to the tone you take. That is why we’ve created a comprehensive media training course that includes how to craft messaging, research & preparedness, appearance & etiquette, and an explanation of how to effectively communicate via different media channels.
When you think “social media,” what do you think of? Of course, keeping social media pages active and fresh should come to mind, but you should also be thinking of social media marketing as a whole, online customer service, social media advertising, content development, and how to create compelling graphic design.
This training course is designed for practitioners that need help understanding the “A-Zs” of social media. It is designed to give detailed information on the building blocks of social media in order to position a brand for success.
Whether you’re looking to train your team about the A-Zs of influencer marketing or you just want to schedule a class to learn all about it, Shank Marketing is here! Our team has not only launched internal influencer programs but worked with some of the biggest names out there.
Anyone that is even remotely considering jumping into the influencer ring! All of our courses, including this one, are tailored to reflect individual property needs which means we can explain things at an introductory level or really dig into the metrics and data of influencer marketing.
Other Trainings Available
Creating Creative Content – Our team has been known to throw out some wild ideas, but creative content is well worth the work when analyzing results for engagement. We can walk you through our brainstorming process to develop exciting messaging to your audience.
Practitioners that have a handle on how social media works and what the requirements are within each platform but need help thinking through creative content concepts.
Internal Communication Workshop
It’s often helpful to have an outside perspective when it comes to determining the root of communication issues. We can work with you and your team to structure internal communication in a way that is both useful and productive.
Teams big or small that need a communication tune-up.
We all know that in our field things are always changing! With this being said, new technology can take time to get used to and not understanding how to use technology can create a major roadblock. We are here to guide you through the learning process and teach you how to best utilize your technology.
This course is great for someone that needs a brush up on a particular technology OR as an annual class for technology refreshers and best practices.
Need an overview on website management or a specific “drill down” into a topic? Let us know what program you use to manage your site and we will create a course that goes over system functions, requirements, analytics, best practices, and more.
New or seasoned webmasters and developers- there is always something new to learn whether it be a change to how websites are indexed or the hot new trend that can equate to some serious revenue.
Did you know that loyalty programs can be used to develop lasting relationships with customers? If not, take our course to learn more about how to develop a loyalty program that works not only for your property, but your clientele.
Digital Marketing Teams, Marketing Teams that either need to keep their skills sharp or teams that would benefit from a full breakdown of what loyalty programs are and how they function.
By now you know that keeping eyes on where your business shows up and public perception is extremely valuable when it comes to providing excellent customer service. During this training session our team will teach you the proper procedures to manage conversations online.
This course is designed for anyone that will have access to speaking to guests and customers online. This course is also recommended for senior level management in case there is an unforeseen circumstance that leads them to directly speaking with the public online.