BLOGS
The Importance Of Package Design
Have you ever received a package from a brand or private seller that made you say, “Wow”? Have you ever been in a store shopping, picked up the first product in the front to see if it’s what you’re looking for, but the little dent in the corner prompted you to...
Crafting Influencers from Within
By now you should be well “in the know” about the ever-growing popularity of influencers. Influencers come in a variety of shapes and sizes, specializing in everything from luxury lifestyle brands to surprisingly good gas station sushi. For the purpose of this blog,...
How Many Times Should I Tweet?
How Many Times Should I Be Posting to Twitter? Unlike Facebook and Instagram, answering the question about how many times to post to Twitter gets a little complicated. This is because on Twitter, more is more… unless you’re after meaningful replies in which case...
Facebook Does Not Understand Gambling – This Form Could Help
All of us that have worked in casino gaming have probably seen the following phrase a NUMBER of times, “Your ad was rejected because it doesn't comply with our advertising policies. To learn more, view your ad in Account Quality. You can request a review if you think...
Forget “Lion, Tigers, and Bears,” It’s Landscape, Portrait, Square!
Back in the day, there was only one way to size images for Instagram. Everything was 1080x1080px, take it or leave it. This was until Instagram decided to give creators a few more options. Now you can post images to Instagram as the classic square (1080x1080),...
How Many Times Should I Post To Instagram?
So, we’ve already covered how many times you should be posting to Facebook and next on the list is Instagram! Like with all other social media channels, the question is always how often someone should be posting throughout the week. With this in mind, it is also very...
Did You Miss 3.8 Million Opportunities In 2020?
One of the most challenging parts about casino marketing is determining the most effective way to make use of new technology given the wide variety of platforms and systems we already manage. Determining which new platforms and technologies present the best...
A Meme Is Born
When memes go viral on the internet, it’s like checking off the “free” space on a marketer’s bingo card. The work has already been done for you, it just needs to be adjusted and refocused to aid value to your brand. The most recent example of this came from...
Social Media Posting – How Often Is Too Often?
If you are like any marketing professional or social media guru you’ve probably asked yourself how many times you should be posting to any one of the numerous social media platforms. This is such a valid question because each platform operates differently and to...
The Importance of Branding
I remember when I first started in marketing and I was handed a sheet of paper with fonts, logos, and a color palette. I also remember not knowing what to do with it and putting it on the wall next to my desk. Seeing those branding guidelines felt overwhelming, and...