BLOGS
Forget “Lion, Tigers, and Bears,” It’s Landscape, Portrait, Square!
Back in the day, there was only one way to size images for Instagram. Everything was 1080x1080px, take it or leave it. This was until Instagram decided to give creators a few more options. Now you can post images to Instagram as the classic square (1080x1080),...
How Many Times Should I Post To Instagram?
So, we’ve already covered how many times you should be posting to Facebook and next on the list is Instagram! Like with all other social media channels, the question is always how often someone should be posting throughout the week. With this in mind, it is also very...
Did You Miss 3.8 Million Opportunities In 2020?
One of the most challenging parts about casino marketing is determining the most effective way to make use of new technology given the wide variety of platforms and systems we already manage. Determining which new platforms and technologies present the best...
A Meme Is Born
When memes go viral on the internet, it’s like checking off the “free” space on a marketer’s bingo card. The work has already been done for you, it just needs to be adjusted and refocused to aid value to your brand. The most recent example of this came from...
Social Media Posting – How Often Is Too Often?
If you are like any marketing professional or social media guru you’ve probably asked yourself how many times you should be posting to any one of the numerous social media platforms. This is such a valid question because each platform operates differently and to...
The Importance of Branding
I remember when I first started in marketing and I was handed a sheet of paper with fonts, logos, and a color palette. I also remember not knowing what to do with it and putting it on the wall next to my desk. Seeing those branding guidelines felt overwhelming, and...
Who Needs A Promotion?!
Social Media Promotions When it comes to launching a successful social media promotion, you need something both engaging and manageable. Both of the aforementioned keywords are likely at the forefront of your marketing mind, as they should be. Capturing the attention...
A Beginners Guide To Instagram Stickers
One of the best things about creating Instagram Stories is the creative freedom that comes along with getting the image just right. From the option to include music to overlaying stickers, there are so many fun things to choose from. If you’re not already making the...
A Quick Overview Of “New” Facebook
By now you’re probably getting used to the in’s and out’s of “new Facebook” but how much time have you spent exploring the new opportunities it presents and preparing for adjustments you will have to make as a result of the updated terms and conditions? Across...
Marketing Tips For A Virtual Holiday Season
Growing up one of the “traditions” that came with large family meals around the holiday season was the incredible consistent tardiness of one of my uncles. He would routinely show up after the meal was supposed to have started. It didn’t really bother anyone all that...