BLOGS
Social Media Posting – How Often Is Too Often?
If you are like any marketing professional or social media guru you’ve probably asked yourself how many times you should be posting to any one of the numerous social media platforms. This is such a valid question because each platform operates differently and to...
The Importance of Branding
I remember when I first started in marketing and I was handed a sheet of paper with fonts, logos, and a color palette. I also remember not knowing what to do with it and putting it on the wall next to my desk. Seeing those branding guidelines felt overwhelming, and...
Who Needs A Promotion?!
Social Media Promotions When it comes to launching a successful social media promotion, you need something both engaging and manageable. Both of the aforementioned keywords are likely at the forefront of your marketing mind, as they should be. Capturing the attention...
A Beginners Guide To Instagram Stickers
One of the best things about creating Instagram Stories is the creative freedom that comes along with getting the image just right. From the option to include music to overlaying stickers, there are so many fun things to choose from. If you’re not already making the...
A Quick Overview Of “New” Facebook
By now you’re probably getting used to the in’s and out’s of “new Facebook” but how much time have you spent exploring the new opportunities it presents and preparing for adjustments you will have to make as a result of the updated terms and conditions? Across...
Marketing Tips For A Virtual Holiday Season
Growing up one of the “traditions” that came with large family meals around the holiday season was the incredible consistent tardiness of one of my uncles. He would routinely show up after the meal was supposed to have started. It didn’t really bother anyone all that...
The Proof is in the Numbers: Graphics Vs. Organic Content
Data Proves Organic Content Outperforms Graphics On Social Media. When it comes to social media content falls into two camps. There are organic images and then there are graphics. Organic images are things that are captured naturally during a person’s day while...
Thank You For Three Years
This may be TMI, but I wanted to write some of it down, then got carried away. So, here it is… Thank you all for three years! Clients and partners, friends, and family — I’m very grateful for the huge network of support throughout this whole process of starting,...
Social Media As Guest Service
I submitted this article, “Social Media as Guest Service” a couple of months ago, and with everything happening right now it’s rather timely. At Shank Marketing, we’ve been helping our casino clients weather the storm online by providing their guests with up-to-date...
Forget Polished Graphics For Social Media Marketing
Why pictures of your players will drive more social engagement Why do people go on social media? Most would say that it is to consume content. Sure, connecting with family and friends is nice too, but that doesn’t drive the billions of dollars in revenue...