The Importance Of Package Design

The Importance Of Package Design

Have you ever received a package from a brand or private seller that made you say, “Wow”?    Have you ever been in a store shopping, picked up the first product in the front to see if it’s what you’re looking for, but the little dent in the corner prompted you to...
The Importance of Branding

The Importance of Branding

I remember when I first started in marketing and I was handed a sheet of paper with fonts, logos, and a color palette. I also remember not knowing what to do with it and putting it on the wall next to my desk. Seeing those branding guidelines felt overwhelming, and...
Thank You For Three Years

Thank You For Three Years

This may be TMI, but I wanted to write some of it down, then got carried away. So, here it is… Thank you all for three years! Clients and partners, friends, and family — I’m very grateful for the huge network of support throughout this whole process of starting,...
Social Media As Guest Service

Social Media As Guest Service

I submitted this article, “Social Media as Guest Service” a couple of months ago, and with everything happening right now it’s rather timely. At Shank Marketing, we’ve been helping our casino clients weather the storm online by providing their guests with up-to-date...