The Importance Of Package Design

The Importance Of Package Design

Have you ever received a package from a brand or private seller that made you say, “Wow”?    Have you ever been in a store shopping, picked up the first product in the front to see if it’s what you’re looking for, but the little dent in the corner prompted you to...
The Importance of Branding

The Importance of Branding

I remember when I first started in marketing and I was handed a sheet of paper with fonts, logos, and a color palette. I also remember not knowing what to do with it and putting it on the wall next to my desk. Seeing those branding guidelines felt overwhelming, and...