Perhaps in a bid to stay relevant or to distance themselves from the recent controversies surrounding their brand, Facebook is reportedly looking to change their name…. And fast.
First reported by The Verge, Facebook is apparently looking to announce the name change during next week’s annual Connect conference scheduled for October 28. Aside from the recent drama surrounding Facebook, the name change could be a very clear signal that the company wants to transition from “just” social media and instead focus more of their attention on the “metaverse.”
Of course, the next question is “what is the metaverse?” Essentially, this futuristic term refers to a virtual and augmented reality hybrid. Users of the metaverse would wear AR glasses or something similar to access a new platform that allows them to “walk around” virtual environments like coffee shops or offices. In order to participate, users will need to create and use their own avatars.
CEO Mark Zuckerberg told The Verge’s Casey Newton, that the metaverse is “going to be a big focus, and I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet.” He continues, “And I think it’s going to be the next big chapter for our company too, really doubling down in this area.”
Obviously, it takes a lot of man power to create an interactive alternative to reality. Facebook supposedly has 10,000 employees already involved in the project. This includes building elements of the simulated reality and the accessories needed to access it like the AR glasses.
Although we will have to wait a little longer for the official rebranding announcement, rumors are swirling that the new name could center around the word “horizon.” This is because Facebook had previously tested out a shared workplace platform, “Horizon Workrooms.”