If you’re like us, you know the great value Instagram Stories can have for a business. Stories are a great place to engage with your audience, include a Call-To-Action, and push additional content that may not be relevant for a post. If you have a following of 10,000+ on Instagram with a verified profile, you currently have the additional capability to push links to your followers with a “swipe up” option.
At present, the link option is clearly located on the left-hand side of the screen. Starting Monday, August 30, that will change. Links are moving to the Stickers area of Stories.
What Does This Mean for Marketers?
For marketers, this seems to be a positive change. It will allow links to be incorporated into Stories in a more seamless manner. When creating the story, you can now choose link placement, style, and size.
Links will now stand out more, which will encourage engagement from the consumer. Beyond engaging with your story, this will also encourage more click-throughs. When your Call-To-Action and links have the same look and feel, it also allows for more brand cohesiveness.
What Does This Mean for Consumers?
Consumers generally have an attention span of 8-seconds. That’s right. You only have 8-seconds (possibly less) to grab their attention and create that magical moment of engagement. With changes to link placement, consumers will see links more prominently on their Stories. You will be able to grab the ever-elusive attention span in a more meaningful way within Stories.
Additional Instagram Marketing Resources
If you are looking to take advantage of this new feature, we have additional resources to help you craft engaging Stories that accomplish your goals.
Learn all about Instagram sizing on our Blog post, Forget “Lion, Tigers, and Bears,” It’s Landscape, Portrait, Square!
Are you new to Instagram marketing and want to learn more? We can help with that, too. Why You NEED Social Media Marketing explains why engaging with your customers and guests on social media is critical to long-term success.
Not sure you even want to try to figure out how to use yet another change to a social media platform? Hey, we’ve got you! And we can understand the sentiment. We offer comprehensive social media marketing services from our team of amazing professionals. We help you develop and implement strategies that turn social media into a tool to build your business and develop relationships with your customers. Drop us a note or give us a call if you are in need of a social media team at your fingertips. We can help!